Lig is a Cape Town–based ceramic studio producing small-batch, hand-thrown pieces with quiet refinement and sculptural clarity. We worked closely with the founder to co-create a brand identity that reflects the studio’s slow craft ethos . Sophisticated, elemental, and deeply intentional.
The resulting identity is clean typography, soft neutrals, and generous space echo the forms and textures of the ceramics themselves. Designed to sit gently alongside the work, the brand system elevates Lig’s presence across packaging, print, and digital without ever competing with the pieces.
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